Design

“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, - a house in an environment…” said the great designer, Eliel Saarinen, renowned for his Art-Deco furniture and buildings.

That insight drives modern design’s commitment to commercial reality: putting people and the places they live and work first: it makes human and financial sense.

 

Design

Design

The GREAT Festival brings designers, business people, and visionaries together to show how popular products can be created on a global scale through collaboration, perseverance, and learning from both setbacks and triumphs.

The point is to give you the power to act decisively in a fast moving marketplace.

Design Extended

Design is about solving problems, imagining new possibilities and in the process unlocking new commercial opportunities. From making day-to-day objects easier to use, to changing the fabric of society through major shifts in how we plan our built environment, design is far reaching in its scope and importance. 

Image (c) 2017
Image (c) 2017 Image (c) 2017
Colourful tubes Liverpool  Crown Image (c) 2017
Image (c) 2017

Design

The GREAT Festival explores this new dynamic by demonstrating what design at its most inspired can do for a product, a brand or a business, as well as what can go wrong.