“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, - a house in an environment…” said the great designer, Eliel Saarinen, renowned for his Art-Deco furniture and buildings.
That insight drives modern design’s commitment to commercial reality: putting people and the places they live and work first: it makes human and financial sense.
The GREAT Festival brings designers, business people, and visionaries together to show how popular products can be created on a global scale through collaboration, perseverance, and learning from both setbacks and triumphs.
The point is to give you the power to act decisively in a fast moving marketplace.
Design is about solving problems, imagining new possibilities and in the process unlocking new commercial opportunities. From making day-to-day objects easier to use, to changing the fabric of society through major shifts in how we plan our built environment, design is far reaching in its scope and importance.
British creativity is an outstanding success story, visible in everything from architecture and theatre to design and music.
One of the 21st century’s global powerhouses in automotive design has been Jaguar Land Rover.