When Eadweard Muybridge figured out how to take multiple images to create the illusion of movement, and innovators like the Lumière’s and Edison solved the problem of capturing images and projecting them, the entertainment industry was born.
The GREAT Festival proves that this tradition of creative innovation is alive and well in Great Britain, where a global community of creative innovators are transforming the way film-makers can tell stories and how their audiences experience them.
We’ll be showcasing advances in areas like CGI – and projecting the results on screen!
The entertainment business has always been driven by technology.
Entertainment can’t entertain without efficient distribution. That used to be a physical process – reels of film, tape, DVDs – but streaming has transformed the industry. Instant access to an array of content brings its own supply-chain challenges – and we examine them all.
To demonstrate support for this significant UK Government initiative and to support our growth objectives in UK SME/MME space, HSBC have chosen to be a Principal Partner of the GREAT Festival of Creativity.