Diageo

Beverage Partner

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor and Buchanan's whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray,Haig Club and Guinness.

In China, we are committed to the sustainable growth and development of our business, our people and our communities: In international spirits we are at the forefront of driving the growth of the Scotch whisky category, and are bringing the heritage and culture of Scotch and Scotland to Chinese consumers with innovations like the Johnnie Walker Houses in Beijing, Shanghai and Chengdu.

Diageo is also the only international beverage alcohol company to participate at scale in the super premium baijiu category, having gained control of the Shuijingfang Group, the largest shareholder of Sichuan Swellfun Co., Ltd., which is listed on the Shanghai Stock Exchange. We are committed to making Shuijingfang the leading international luxury baijiu brand.

Diageo is a leader in Corporate Social Responsibility and we have won awards in China for our innovative programs to empower women. We are also recognized by stakeholders for our leading efforts to promote responsible drinking.

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