VisitBritain is the national tourism agency, a non-departmental public body, funded by the Department for Culture, Media and Sport, responsible for promoting Britain worldwide and developing its visitor economy.
Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas. Through our global reach, we aim to increase visitor spend to all parts of Britain and improve Britain’s ranking in the eyes of international visitors.
Currently every pound invested in our tourism marketing results in overseas visitors spending £19 on the country. We also work to improve Britain’s ranking in the eyes of international travellers.